Beth Comstock built a career path from storyteller to chief marketer to GE Vice Chair. She worked for nearly three decades at GE, leading efforts to accelerate new growth and innovation, initiated its digital and clean-energy transformation, seeded new businesses and enhanced its brand value and inventive culture. Prior to GE, Beth was the President of Integrated Media at NBCUniversal, where she oversaw TV ad revenue and new digital efforts, including the early development of Hulu.
Beth is a director at Nike, trustee of The National Geographic Society and former board president of the Cooper Hewitt Smithsonian National Design Museum. She also recently published a book, Imagine It Forward: Courage, Creativity & The Power of Change.