How to convince your boss
to pay for your ticket

It may sound daunting but asking your company to pay for your conference ticket, is something people do all the time. However in order for them to say yes, you need to build a strong case that demonstrates how what you’ll learn can serve the company.


Demonstrate how you’ll apply what you learn

Start thinking about which sessions align best with your organization’s objectives and aspirations. Ask yourself: what are our short-term and long-term goals? Then, determine what parts of the conference is most likely to contribute to these goals. What you learned and how you are applying it to your role in support of your manager or executive and the company. For example, will you learn leadership skills? Make it clear that this is not a vacation day.


Be succinct

Your boss is busy so you need to be as clear as possible your communication. List your top 3 reasons why the conference is unique and worth attending.

  1. Attending the conference will provide you with skills, knowledge, and methods to move your plans forward.

  2. Learning from real success stories means you will save time and money trying to figure out what works. A good conference will challenge your current way of thinking, but will also provide you with actionable advice and takeaways. 

  3. This is a networking opportunity you can’t miss. You will have the opportunity to interact with leaders in your field, learn from each other’s challenges and successes, and create lasting connections. Plus, it’s a great way to talk about the company and perhaps recruit new clients or even prospective employees!


Have your post-conference game plan

To ensure accountability, have a plan for how you’ll demonstrate what you’ve learned. For example, you could give a presentation to your team. Or perhaps you can write up a short report of what you learned and who you met.


Step 4: Submit a formal letter

A good request letter contains all the necessary information your boss needs to make an informed decision. Things to include:

  1. Articulate how the event will benefit you, your organization, and any relevant initiatives.

  2. Consider including a few sessions you’d like to attend and a list of 5 speakers you’d like to network with.

  3. You should also include an estimated cost breakdown. If you’re flying in from out of town, how much do you need for travel, meals, and lodging? Can you bring the price down by staying with a friend? This will provide you with a negotiating tool since your boss may be willing to send you if you can find a way to save costs.