Sarah Iooss is the EVP of Revenue at mic, overseeing the Sales, Marketing, Branded Content, and Revenue Operations teams. She is focused on the growth and expansion of mic’s media solutions and branded-content offerings in market, and, most importantly, connecting mic’s mission and purpose with brands who are looking to lead with their values.
Iooss joined mic from Viacom, where she was, most recently, the SVP of Business Development. In that role, she guided the development of strategic partnerships that advanced the company’s social, digital and mobile capabilities, along with its industry-leading data-driven marketing solutions. Under her leadership at Viacom, the Business Development team closed a partnership with Snapchat which extended Viacom’s presence on Live Stories, expanded MTV’s and Comedy Central’s Snapchat Discover channels, and established a multiyear agreement allowing Viacom to sell advertising on Snapchat’s owned and operated content.